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In Step With Success: How CRO and CRM Turn Leads Into Sales

In Step With Success: How CRO and CRM Turn Leads Into Sales

by Berty Tonta | Jan 7, 2025 | Conversion Rate Optimisation, CRM, Sales Force Automation

Generating leads is just the beginning of the sales journey. The real challenge lies in turning those leads into paying customers. This is where the magic happens when Conversion Rate Optimisation (CRO) meets Customer Relationship Management (CRM). Think of CRO and...
From First Click to Final Sale: The Essentials of Lead Nurturing, Sales Automation, and CRM in Mauritius

From First Click to Final Sale: The Essentials of Lead Nurturing, Sales Automation, and CRM in Mauritius

by Berty Tonta | Sep 22, 2024 | CRM, Sales Force Automation

Introduction So, you’ve got leads coming in – potential customers who are curious about what you offer. Great start! But here’s the thing: just because they’re interested doesn’t mean they’re ready to commit. The journey from “Hey, I’m kinda interested” to “Yes, I’m...

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