by Berty Tonta | Mar 8, 2025 | CRM, Sales Force Automation
Thinking about getting a CRM? Great! But here’s a paradox—the best way to start isn’t by choosing a CRM. Sure, it’s helpful to know what CRM options are out there. We all love a good comparison chart and the occasional rabbit hole of feature-checking. But honestly,...
by Berty Tonta | Jan 7, 2025 | Conversion Rate Optimisation, CRM, Sales Force Automation
Generating leads is just the beginning of the sales journey. The real challenge lies in turning those leads into paying customers. This is where the magic happens when Conversion Rate Optimisation (CRO) meets Customer Relationship Management (CRM). Think of CRO and...
by Berty Tonta | Sep 22, 2024 | CRM, Sales Force Automation
Introduction So, you’ve got leads coming in – potential customers who are curious about what you offer. Great start! But here’s the thing: just because they’re interested doesn’t mean they’re ready to commit. The journey from “Hey, I’m kinda interested” to “Yes, I’m...
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