by Berty Tonta | Mar 8, 2025 | CRM, Sales Force Automation
Thinking about getting a CRM? Great! But hereโs a paradoxโthe best way to start isnโt by choosing a CRM. Sure, itโs helpful to know what CRM options are out there. We all love a good comparison chart and the occasional rabbit hole of feature-checking. But honestly,...
by Berty Tonta | Jan 7, 2025 | Conversion Rate Optimisation, CRM, Sales Force Automation
Generating leads is just the beginning of the sales journey. The real challenge lies in turning those leads into paying customers. This is where the magic happens when Conversion Rate Optimisation (CRO) meets Customer Relationship Management (CRM). Think of CRO and...
by Berty Tonta | Sep 22, 2024 | CRM, Sales Force Automation
Introduction So, youโve got leads coming in โ potential customers who are curious about what you offer. Great start! But hereโs the thing: just because theyโre interested doesnโt mean theyโre ready to commit. The journey from โHey, Iโm kinda interestedโ to โYes, Iโm...
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