by Berty Tonta | Jan 7, 2025 | Conversion Rate Optimisation, CRM, Sales Force Automation
Generating leads is just the beginning of the sales journey. The real challenge lies in turning those leads into paying customers. This is where the magic happens when Conversion Rate Optimisation (CRO) meets Customer Relationship Management (CRM). Think of CRO and...
by Berty Tonta | Dec 15, 2024 | Conversion Rate Optimisation, Digital Marketing, Landing Pages
Introduction Forms are the backbone of your website—helping you collect leads, drive sales, and grow your business. But are they working as hard as they could, or are they just sitting there, hoping for the best? If your forms are just basic “Contact Us” forms, you...
by Berty Tonta | Sep 22, 2024 | CRM, Sales Force Automation
Introduction So, you’ve got leads coming in – potential customers who are curious about what you offer. Great start! But here’s the thing: just because they’re interested doesn’t mean they’re ready to commit. The journey from “Hey, I’m kinda interested” to “Yes, I’m...
by Berty Tonta | Sep 15, 2024 | Conversion Rate Optimisation, Digital Marketing, Landing Pages
Introduction: We’ve all heard the saying, “First impressions matter.” Well, for your landing page, those first few seconds are everything. The headline is the first thing visitors see—like a digital handshake. If your headline doesn’t connect right away, they’re gone....
by Berty Tonta | Sep 8, 2024 | Conversion Rate Optimisation, Digital Marketing, Landing Pages
In today’s competitive digital landscape, connecting with your audience goes beyond offering a great product—it’s about deeply understanding who they are. This means diving into your personas’ emotions, challenges, and desires. When done right, it works like magic,...
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