How to Optimize Your Display Ad Campaigns for Better Conversion Rates
Here’s the deal: the average conversion rate for display ads is just 0.7% for B2C and a mere 0.3% for B2B.
These low figures highlight the inherent difficulty of converting leads through display ads compared to other channels like search ads, which have higher intent and engagement rates.
But if you still want (or need) to maximise your conversions with display ads, below is a look at the key areas to focus on for optimising your display ad campaigns.
We’re also just a click away to discuss improving your digital campaign results.
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Best Practices to Improve the Conversion Performance of Your Display Ads
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