Introduction
Forms are the backbone of your website—helping you collect leads, drive sales, and grow your business. But are they working as hard as they could, or are they just sitting there, hoping for the best?
If your forms are just basic “Contact Us” forms, you might be missing out on a big opportunity. Forms can do so much more when designed to match what your visitors need at each stage of their journey. Let’s explore how you can make them work smarter and get better results.
A “Contact Us” Form Won’t Cut It
A “Contact Us” form might get the job done, but it’s not enough to handle the variety of visitors who come to your website. Some are exploring their options, others are comparing solutions, and a few are ready to make a decision.
One form can’t meet all these needs. To boost your conversions, you need forms that are tailored to guide visitors smoothly through their journey and help them take the next step.
The Buyer’s Journey: Helping Your Forms Do More
Let’s see how you can align your forms with the different stages of the buyer’s journey to make them work harder for your business.
1. Awareness Stage: Sparking Curiosity
At this stage, visitors are just discovering what you offer. They’re looking for general information and aren’t ready to make any big commitments yet.
- What this means for your forms:
Keep things simple. Ask for just basic details like name and email in exchange for something helpful—like a free guide, checklist, or updates about your services. This is about creating interest and building trust. - Example in action:
A property agency might offer “Download our guide to buying a home,” while a car dealership could share “5 tips to get the best deal on your next car.”
2. Consideration Stage: Building Interest
Here, visitors know what they need and are comparing their options. They’re trying to figure out if what you’re offering is the right fit for them.
- What this means for your forms:
Add a little more detail to your forms. Ask questions like their preferences or timelines, but don’t make it complicated. Offer clear next steps, such as booking a consultation, signing up for a webinar, or requesting a quote. - Example in action:
A real estate company might offer a “Request a property tour” form, while a financial services firm could have a “Get a personalised loan quote” form.
3. Decision Stage: Converting Intent into Action
At this stage, visitors are ready to act. They’ve done their research and just need an easy way to complete the process.
- What this means for your forms:
Keep it short and focused. Only ask for what’s absolutely necessary, and make sure your forms feel trustworthy. Add testimonials, security badges, or anything else that reassures them they’re making the right choice. - Example in action:
“Book a test drive” or “Apply now for the 2024 intake” forms should be straightforward and easy to complete.
Make Your Forms Work Smarter
Your forms should do more than collect data—they should guide visitors step by step toward taking action. When designed with the buyer’s journey in mind, forms become powerful tools for boosting your conversions.
At Leadstalk, we’re here to help you get more from your forms and your website. Ready to make your forms perform at their best? Let’s chat.
